Phinn & Phriends™
Brand Overview
Phinn & Phriends™ is an original children's educational brand created by pharmacist and educator Landon S. Bordner, PharmD, MBA, TTS, RPh, designed to introduce medication safety, health literacy, and health-positive behaviors through warm, story-drive picture books.
At the heart of the series is Phinn the Phriendly Pharmacist™, a dolphin who helps young readers understand how medicines work, why safety matters, and how healthcare professionals support families every day. Through engaging narratives and a diverse cast of animal friends, the series transforms complex health concepts into approachable, age-appropriate lessons - without fear-based messaging.
Phinn & Phriends™ is uniquely positioned at the intersection of:
- Early childhood education
- Medication safety and poison prevention
- Healthcare trust and familiarity
- Professional-led, evidence-informed storytelling
Market Differentiation
- Authentic Authority: Created by a practicing pharmacist with clinical, regulatory, and academic experience.
- Early Health Literacy Focus: Address a gap in children's publishing around medication safety education
- Expandable IP
- Broad Adoption Potential: Homes, schools, libraries, pediatric offices, pharmacist, hospitals
Educational Philosophy
Phinn & Phriends™ is grounded in the belief that children can learn safety without fear when information is presented clearly, consistently, and compassionately.
The series:
- Normalizes healthcare environments
- Reinforces adult supervision without alarm
- Builds foundational health vocabulary
- Encourages asking trusted adults for help